When you’re involved with social media, whether for your job or personal use, you want to know how other people see you. Are people listening? What are potential employers thinking? How many crickets are chirping?
What you’re looking for is your influence with a capital I, and that isn’t easy to measure, especially online. But Klout.com gives it a good shot, continuously working on the algorithms and data crunching that show just how your message is getting across (if it is at all). With factors such as True Reach, Amplification Probability, and Network Score, Klout shows how your influence is driving people to take action.
Curious? It’s doesn’t cost a thing to look up your Klout score—just type in your Twitter name. Sign up and add in other social media platforms like Facebook and your score can radically change.
Whether you view Klout as just a passing fad, a small part of what should be a more comprehensive process, especially from the employer’s point of view, or as a true marker of your social media worthiness, it definitely gives you a lot to think about.
A recent Community Manager Twitter Chat (#cmgrchat) answered some great questions about “Klout” (and inspired this post). Check it out!