Your business should be using G+, say articles such as this one from Amanda Clark of Grammar Chick, Inc. Clearly the expected exodus from Facebook to G+ has yet to fully launch since we’re still being urged to use it.
And sure, my company is on G+; I’d even go so far as to say we actually use G+, but Facebook, for all its irritations, continues to be where our audience is and where the bulk of our focus remains. So the main reason we’re on G+ is the same reason why we’re on Pinterest and other platforms that don’t traditionally cater to the B2B crowd: We’re spreading out our footprint in the hopes of attracting customers. And so far, G+ hasn’t yielded enough to pour more effort into it.
It seems that the underlying reason G+ is still being touted as the Next Big Thing has less to do with it wanting to ape (or improve on) Facebook’s platform and mine its userbase and much more to do with Google’s pervasive integration in our online lives. Clark has this to say about it:
“Google wants people to use its search engine, and has essentially imposed itself on us. Google+ Business pages have started to yield higher and higher search results, and content posted there gets an automatic edge in search engine rankings.”
This is a little tongue in cheek, but maybe the reason people in general aren’t flocking to G+ is because they don’t like being told they have to be there.
I realize the platform is still in its infancy, especially compared to Facebook, and 10 years from now could see a whole different side. Perhaps we just expect too much too soon from a social media giant.
Are you using G+ for business or pleasure? Have you found your audience?