What’s all this?
#ESNChat, or Enterprise Social Network chat, is a weekly Twitter chat held Thursdays from 1-2 PM CT around any aspect of corporate / internal online communities.
Such as Yammer, which is what the chat will focus on for May 18! Join me and my Yammer MVP friends as we discuss how to realize AND get value from Yammer, how awesomely Yammer integrates with SharePoint, and what we’re excited over for the future.
Skeptics welcome, too! Give us feedback!
I use Tweetchat with some measure of success to keep track of the hour’s worth of tweets coming in. At 1 PM CT on May 18, sign in to your Twitter account through here: http://tweetchat.com/room/esnchat
See you there!
Adapted from my talk at the May 6 Microsoft MVP Community Connection event.
Ever wonder how people get to be “thought leaders“? Becoming a go-to, trusted expert in your niche or community is a good thing to be, both professionally and personally.
In a talk I gave recently, I addressed the often-elusive How To as someone who watches thought leaders appear and grow. Here’s a synopsis, and feel free to discuss in the comments!
How I Pick Out The Thought Leaders
In the global Yammer External Network I manage for my company’s customers, I don’t know these customers personally. But I can pick out the thought leaders.
Here’s what they use this External Network for:
- First-time training jitters & veteran reassurances.
- Sharing challenge-to-success moments that end up as amazing stories they don’t even know they’re telling, because to them, it’s just what they do.
- Networking is a byproduct and happens naturally simply through conversation.
I know who the thought leaders are because:
- Simply through these customers sharing their experiences, I know exactly who I’d go to if I see a question about X type of training, or Y type of setting.
- I also know who to go to when I want to get a public blog post for our website, or an audio clip or podcast, or even a video.
- And this is done simply through them being present, prolific, and helpful.
Remember, I don’t know these people personally and I may never know them. But because they’re active and sharing, I know their names. I can see whose words and stories should be brought out for others to learn from.
How you can do it, too
- Somebody out there DOES need your knowledge. You may just not know who it is. You may never know. But what you do know is important.
- “What I do all day isn’t interesting. It’s not a story.” Cease this line of thought! Think about this: When you Google a question, someone else has always had that question too, no matter what it is.
- Through sharing your experience, you’re telling a story that resonates with others.
- As you keep sharing, people start thinking of you as a Person To Go To even if they don’t know you personally. They’ll tag you in conversations. They’ll make sure you see something pertinent to you. They’ll ASK for your input!
- Finding a community is, of course, key. It may take a few trials to find one that really suits you, and you may find yourself moving on periodically.
- Examples of communities: A Yammer network, the Microsoft Tech Community, a Facebook group, LinkedIn (posts or in general), Medium, cultivating a Twitter presence, building up your own blog, etc.
- You do need to find the “why” for yourself. What’s in it for you? You have to stay interested, too!
- Build in time to post like it’s a regular appointment. Set an Outlook reminder, a sticky note on your monitor, an alarm on your watch. Over time, it’ll become like clockwork where you don’t need these reminders anymore.
What questions do you have? What’s worked for you?
I’m still exhilarated.
Exhausted, yeah, still a little bit. But the exhilaration hasn’t stopped.
The excitement was contagious:
My whole company (the Crisis Prevention Institute) got excited when I told them the news: After talking with the wonderful Connie Woo at Microsoft about what we did as an organization and how Yammer has helped us supplement and enhance our mission inside and out, she got excited, and within a matter of days we were hooked up with Allytics, a creative marketing firm based out of Redmond, and a local film crew, Creative Edge Productions.
My best friend, there for moral support as well as being one of the interviewees later in the day, took this picture for posterity of me being interviewed by Jim DeGroot:
(Secret: This really is an empty floor of our building. Great space for the major interviews. Then it was back to our own two floors for real live footage.)
We had a blast with the film crew. And fortunately they had a blast with us, as they were with us the whole day. And we can’t wait to see the final product!