New: LinkedIn Sponsored Post

Good news for LinkedIn Company Page managers–we now have a Sponsored Post option!

This little button is on every post now:

SUbutton

This will “raise brand awareness, build relationships, and drive quality leads.” What it also means is your company posts no longer have a shelf life–as long as you’re willing to pay, I imagine.

SponsoredLonigro

If you’re hijacked by Facebook’s text-to-image ratio issues, or your posts aren’t going viral on Twitter, try LinkedIn for a change.

Have you used the Sponsor option yet?

Facebook Ads Bring Out the Beast

sadpupface“GET OFF MY NEWS FEED! NEXT STEP IS CALLING THE POLICE!”

Uh-oh. Somebody really doesn’t like Facebook ads.

As a typical Facebook user, I don’t particularly like them either, especially as they’ve gotten inserted more and more into my Facebook experience.

As an admin for several Facebook Pages, I have to deal with them even more—and with responses to them.

For brands, Facebook has made ad space an opportunity nearly impossible to ignore if the business wants to survive and grow. You still need quality content, but attracting new fans and maintaining loyal ones isn’t as easy anymore. How do you keep from hijacking your own survival?

I don’t handle the ads, but I do the posting, responding, and moderating. I interact with people all day online while trying to provide content they actually want or need that still serves the organization.

“I detest the spam I get from this site in my NewsFeed, you’re like a bad rash!”

Ouch. Fortunately, the above comment and the one before are mercifully rare; most people seem to understand that the last thing a discerning brand wants to do is alienate people (right?). We’re all still working through Facebook’s dizzying, evolving array of ad choices and combinations of choices, and believe me, we appreciate your forbearance.

As both a discerning brand admin and a regular user of Facebook, I give out the same advice: If you’re sick of NewsFeed ads too, this might work (and it might not):

  1. Hover with your mouse on/touch your finger to the right side of the post that appears in the NewsFeed.
  2. Click Hide.
  3. Click Hide all stories.

Let me know if there’s a better way. As the adage goes, you can’t please everybody all of the time, but I want to make sure we treat the people who join our Facebook community as well as we can—without them having to call the police.