No social media platform is perfect, but is that really what Facebook is trying to achieve here?

This round encompasses whatever Facebook deems as “clickbait” to be shunted lower–or not appear at all— in the Newsfeed.

Yay.

Facebook has thoughtfully provided best practices for page owners, including such gems as “Post headlines that set appropriate expectations.”

I read this as: Set what Facebook decides is an appropriate expectation.

Which on a broader scale often seems to depend on a current whim, favor, or the ever-present double standard.

Sometimes a computer makes the decision. Sometimes it’s a person. As in this timely expose, Former Facebook Workers: We Routinely Suppressed Conservative News, even if you did post something that met all current expectations and standards, there’s no guarantee it’ll go anywhere at all.

I certainly hope my headline set an appropriate expectation here.