Facebook Changes Algorithm Again! …No one is surprised

No social media platform is perfect, but is that really what Facebook is trying to achieve here?

This round encompasses whatever Facebook deems as “clickbait” to be shunted lower–or not appear at all— in the Newsfeed.

Facebook has thoughtfully provided best practices for page owners, including such gems as “Post headlines that set appropriate expectations.”

I read this as: Set what Facebook decides is an appropriate expectation.

Which on a broader scale often seems to depend on a current whim, favor, or the ever-present double standard.

Sometimes a computer makes the decision. Sometimes it’s a person. As in this timely expose, Former Facebook Workers: We Routinely Suppressed Conservative News, even if you did post something that met all current expectations and standards, there’s no guarantee it’ll go anywhere at all.

I certainly hope my headline set an appropriate expectation here.

Facebook Page Owners: Yet another change!

Good news for non-marketers and when marketers are acting as regular people.

Bad news for businesses who relied on what had been the current algorithm…

Facebook Will Now Prioritize Your Friends’ Posts Over Other Media.

Yep. Better read it.

And this should be no surprise: “You can control what you put on Facebook, but make no mistake: The company, its engineers and its algorithms are in charge of what you see.”


Feliciano Guimaraes via Flickr