Social Media: What Works, And What Really Doesn’t

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This timely post from Mari Smith illustrates just how important a good social media strategy is for a brand to succeed online. Whether or not you agree that every employee represents the company even during off hours, brands still need to be aware that social media doesn’t sleep. Perhaps more importantly, social media doesn’t always come with the benefit of the doubt, either.

Check out Mari’s post and the accompanying infographic on 2012’s Social Media Wins and Fails. This one is definitely going on my social media board I have at work. We may learn more from failures than successes, but the lesson doesn’t seem to come easy!

Hey Brand, Take This Picture Down!

thumbs-down-facebook“Hey [BRAND], there’s something about this photo that bothers me. Would you please take it down? Thanks.”

This is the third such canned message I’ve received in my Facebook Brand Page’s private inbox. I haven’t clicked a “Remove this picture” option yet, but I’m assuming this is what happens when you do.

Facebook provides three options should you click the included “Respond to This Person’s Request” link:

“[Person] wants you to remove this photo. What do you want to do?”

  • Remove it
    Take it off of Facebook
  • Change the privacy settings
    Manage who can see this photo
  • Keep it as is
    Don’t change anything about the photo

If you choose Keep it as is, yet another handy window pops up:

“Hi [PERSON], I know you wanted the photo I posted taken down, but it’s important to me that I keep it posted.”

Fortunately, you can edit this message window, because I think it’s even more of a non-response than the original request. You can also bypass the entire Respond link and just send back a regular private message. I’ve done both, and never heard anything back.

What I’m not sure of is why people are sending these to a brand page. I can understand sending this to a friend who posted an unfortunate picture with you in it, though I’d hope you would take the time to tailor the message accordingly.

The picture involved here was a hospital scene of a doctor conferring with a patient. The caption and link around it involve new regulatory laws to improve patient safety in a specific state. Nothing about this seems to warrant the rather ridiculous message of “something about this photo” bothering a person.

Then again, I’m on the inside looking out. Perhaps this has something to do with the sense of ownership we tend to feel over the brands we follow.

Do you ever send a removal request to a brand? What are your reasons?

Need a Social Media Road Map [INFOGRAPHIC]? Sure You Do!

I sincerely bless the person who sent me this infographic (thanks, Heather!) about boosting my brand’s social presence.

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This single sheet breaks down the often-overwhelming yearly view into manageable quarterly and monthly nuggets.

What do you need to do right now, before January is over? Assess your social fitness! What about the second quarter? April through June is all about customers and conversations.

Whether you’re a seasoned denizen of social media platforms or just starting, if you’re involved in social media for your brand, get this infographic now. Print it out, leave it online, take it to your leaders—whatever you do, just use it!