Facebook Page Owners: Yet another change!

Good news for non-marketers and when marketers are acting as regular people.

Bad news for businesses who relied on what had been the current algorithm…

Facebook Will Now Prioritize Your Friends’ Posts Over Other Media.

Yep. Better read it.

And this should be no surprise: “You can control what you put on Facebook, but make no mistake: The company, its engineers and its algorithms are in charge of what you see.”


Feliciano Guimaraes via Flickr

Is Our Memory Going Extinct, Too?

Does finding out something—again—years after it happened help or hurt us?

This meme about the Western Black Rhino being extinct is currently being passed around Facebook.

People are aghast and deriding humanity.


As they should be. If we don’t learn now, blundering around with our great big brains full of thought and purpose, when are we going to?

But here’s an interesting thing. Even though I saw this on a friend’s Wall today, the source it came from posted it in January.

A simple Google search found that this rhino has been extinct since 2011, with Probable Extinction designated in 2006.

So this isn’t new. It’s still just as important and devastating. But it isn’t a new thing to be shocked about. The shock should have reverberated and helped us become better people when it happened.

And it could very well have done that; even a small stride forward is better than none.

But what does this say about our memory, or our retention, or even our paying attention?

One of the things I applaud about social media is how it opens up the lines of communication. We get to hear different points of view from our own. We get to absorb knowledge at seemingly our own pace–I’ll get to that in a bit.

We also get to meet people we may never have had a chance of meeting, all through these various online mediums that keep the conversation going even if it’s between two screens.

But what are we missing?

Perhaps this flood of knowledge coming at us has little to do with allowing us our own pace and more to do with a giant brain-dump that our own brains can’t handle.

So we miss things. We forget things.

You’ve seen it before if you’ve spent any time on Facebook, the “Oh my god! This musician died!” type of posts, and you’ll get equally shocked comments until one person says that this happened in 2002.

Of course, there is always the fact that if this is the first time you’re seeing news of whatever it is, then it is indeed new to you.

And that even if information is being passed around again and back in our consciousness, perhaps that is for the greater good too. Perhaps this regurgitated news of this poor rhino species, this same outrage, this same sorrow, will help save another species from the same fate.

Are Cellphones Really That Evil?

The Hero of Our Time Isn’t Glued to His or Her Cellphone, states this LinkedIn post.

The author, a self-described social and high tech addict, acknowledges the beauty of being mobile:

“Mobile technology – that is, technology that gives us mobility – is liberating; empowering; enabling; galvanizing and gives us all power to connect not just in ways that are new but from everywhere and anywhere.”

While bringing up this point:

“Take that picture; tweet that thought; share that video and then, as you teeter on the brink of the rabbit hole, put the device in your back pocket or your bag. Turn off the phone and enjoy the moment.”


This is exactly what kids look like when they’re on their phones.

Sure; maybe. Just about everything seems to come down to balance and moderation. But at least one problem I see is someone else suggesting his own method of usage for all. It doesn’t work that way.

And then you look at the comments.

I picked the first one as representative (click the post & scroll down to read it in full):

“What many people seem to be afraid of is the moments they want to make special will be gone forever so they attempt to save them by capturing them in a video or picture. What they don’t realize is that those moments have already been ‘saved’ in their mind, even things they aren’t consciously aware of.

“Those moments have been saved with all the sights, sounds, feelings, tastes, and smells that accompanied the experience and can be revivified consciously or even unconsciously through things like a smell, a taste, or a song that triggers the memory in a much more experiential way than any video or image. And, it’s only in THEIR minds it has been saved that way.

When people share a video or image with others all of that is lost.”

“So, what most people don’t realize is the dissociation others have to what they’ve shared…[those friends] may laugh, smile, cry, or feel some other emotion for an instant and then move on with what they are actually experiencing in their own world.”


More kids experiencing things the wrong way in a dictatorial environment!


Sure; maybe. There’s always going to be a loss of something when you’re sharing something outside of your own head.

But why do writers write, then? Why do people draw or record songs?

Why do we read, watch, or listen?

Because that’s what we do. That’s the human social animal. We express and we take in.

This comment—by someone who is himself a published author—seems to miss an important nuance.

Every time we share something, it’s always outside of ourselves.

The medium and the devices shouldn’t matter.

The moment we give of ourselves in any way, we’re sharing an experience with others outside that experience. We’re sharing outside of ourselves.


Don’t be fooled: They just texted you this picture.

The thing is, you really can have both.

Social is fun and yes, rabbit-hole alluring. It’s an escape, a direct line to your friends, a tendrilly line to strangers, an instant recorder, an auxiliary brain.

It’s all these things and at least one thing more:


From where I’m sitting, the world could stand to more of that going on. Yes, even if you have to wade through things you personally don’t care for. Even that’s no different offline.

And cellphones make it so easy to get into this uber-world, perhaps reach out and share with someone you can’t reach out and share with as much as you want in “real life,” perhaps positively affect someone you’ll never meet, and get a little more information out there that people need.

So cellphones, evil? Social media, diabolical? No more than anything else we use to share and express.

Let people use the methods of communication they’re most comfortable with. I don’t think there’s much demand for carrier pigeons any more, anyway.


Well, I could be wrong about that.