Facebook Emojis: Good For Community, Bad For Commenting?

Now that you can express your feelings on Facebook with a heart, shock, sadness, or more, will that eventually lead to fewer comments?

I know, right now there seems to be no lack of opinion-expressing, and there will always be someone eager to broadcast their lack of empathy and comprehension…


I’m just here for the comments

…but when you think of how often we’ve just scrolled through our Newsfeed and thrown a “like” on posts, even with the intent to come back later and express ourselves more fully (and then, oops, often not), with these new variables, will that soon eliminate the need to say more?

Maybe, maybe not. We are a talkative species no matter what method of communication we use.

This thought just came to mind because since I do social media as my day job, I tend to look at changes with a very suspicious “What will this do to me?” eye.

More specifically, “What will this do to my data?”


He keeps his data close to his chest.

I compile reports on What Worked Where, and What Worked When, and just drilling down a bit, when you’re talking engagement figures on Facebook, comments add up big.

A heart emoji is nice to see, but I’d rather hear what our customers are thinking in words of more than one symbol.

Do you think we’re in any danger of symbols replacing sentences? 


“I Didn’t Read the Article, But…”

badmanproduction | Thinkstock

badmanproduction | Thinkstock

There goes another one.

You see them all the time. Outraged opinions spewed all over social media, based on the headline only. Most don’t bother to open with the “I didn’t read this” line, but you can kind of always tell.

I’ve run across this in the company Facebook pages I handle, though fortunately not to the pile-on extent that other pages have, such as Jezebel and the ubiquitous George Takei. Of course, not all such comments are negative, but there’s a reason why there’s a brisk business in the “I’m just here for the comments” memes.

These comments can be entertaining, but if you’re the one trying to get a point across, frustrating, too. Especially when the outrage, condescension, and inevitable ad hominem attacks could so easily have never happened at all, had the person taken just a second to, you know, read beyond the headline.

As Heather Vaughn says, “It goes back to how the way you behave on Facebook (or whatever social platform you’re on) should be no different than how you interact in the real world: Would you jump into a conversation without at least SOME context?”

So I’m curious: What makes someone (you, me, any someone) feel qualified to comment without actually clicking the clickbait?

Meme found here. I love Gene Wilder.

Where Are We With Google+?


Your business should be using G+, say articles such as this one from Amanda Clark of Grammar Chick, Inc. Clearly the expected exodus from Facebook to G+ has yet to fully launch since we’re still being urged to use it.

And sure, my company is on G+; I’d even go so far as to say we actually use G+, but Facebook, for all its irritations, continues to be where our audience is and where the bulk of our focus remains. So the main reason we’re on G+ is the same reason why we’re on Pinterest and other platforms that don’t traditionally cater to the B2B crowd: We’re spreading out our footprint in the hopes of attracting customers. And so far, G+ hasn’t yielded enough to pour more effort into it.

It seems that the underlying reason G+ is still being touted as the Next Big Thing has less to do with it wanting to ape (or improve on) Facebook’s platform and mine its userbase and much more to do with Google’s pervasive integration in our online lives. Clark has this to say about it:

“Google wants people to use its search engine, and has essentially imposed itself on us. Google+ Business pages have started to yield higher and higher search results, and content posted there gets an automatic edge in search engine rankings.”

This is a little tongue in cheek, but maybe the reason people in general aren’t flocking to G+ is because they don’t like being told they have to be there.

I realize the platform is still in its infancy, especially compared to Facebook, and 10 years from now could see a whole different side. Perhaps we just expect too much too soon from a social media giant.

Are you using G+ for business or pleasure? Have you found your audience?