Where Are We With Google+?


Your business should be using G+, say articles such as this one from Amanda Clark of Grammar Chick, Inc. Clearly the expected exodus from Facebook to G+ has yet to fully launch since we’re still being urged to use it.

And sure, my company is on G+; I’d even go so far as to say we actually use G+, but Facebook, for all its irritations, continues to be where our audience is and where the bulk of our focus remains. So the main reason we’re on G+ is the same reason why we’re on Pinterest and other platforms that don’t traditionally cater to the B2B crowd: We’re spreading out our footprint in the hopes of attracting customers. And so far, G+ hasn’t yielded enough to pour more effort into it.

It seems that the underlying reason G+ is still being touted as the Next Big Thing has less to do with it wanting to ape (or improve on) Facebook’s platform and mine its userbase and much more to do with Google’s pervasive integration in our online lives. Clark has this to say about it:

“Google wants people to use its search engine, and has essentially imposed itself on us. Google+ Business pages have started to yield higher and higher search results, and content posted there gets an automatic edge in search engine rankings.”

This is a little tongue in cheek, but maybe the reason people in general aren’t flocking to G+ is because they don’t like being told they have to be there.

I realize the platform is still in its infancy, especially compared to Facebook, and 10 years from now could see a whole different side. Perhaps we just expect too much too soon from a social media giant.

Are you using G+ for business or pleasure? Have you found your audience?

Facebook and the New Friends’ Lists

Facebook thinks it’s soooo smart with these latest updates.

The change has been rolled out: Facebook has created new lists and new rules for you to manage all your friends.

From Facebook: “Smart lists automatically update themselves with coworkers, classmates, local friends and family members based on your friends’ profile info.”

Okay, that’s definitely “smart”–but is it my kind of smart? My friends are already organized into lists like these. Why do I need another collection of lists that Facebook thinks it should pre-populate?

Just how “smart” does Facebook think it is?

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How NOT to Be Rude on Google Plus

Chris Pirillo has it right: If you “uncircle” someone and tell people about it, it’s rude.

Google+ may feel like a fun playhouse, but we need to be aware that there are real people playing. Social media shouldn’t mean we lose our sense of etiquette or tact just because we’re hiding behind a screen.

The trouble is, these rules of engagement can mean different things to different people, with one side deriding the other for caring too much, another side wondering how people can seem so deliberately hurtful, and so forth and so on.

A Few Ways NOT to Be Rude:

  • Don’t share who you’ve stuck in your <Insert Uncomplimentary Title Here> Circle. It may seem doggone hi-larious to you and your crowd of sycophants, but you may find that’s all you have left.
  • Add the person who invited you in to one of your Circles. Why take their invite if you want nothing to do with them?
  • Give strangers who added you to a Circle a chance. Leaving them “uncircled” unless or until you know you should steer clear could mean you’ll miss out on a great connection.
  • As Guy Kawasaki says, “Generally, if you’re wondering if you’re about to do something clueless, just don’t do it. “ (He was talking about Twitter, but the point remains the same across platforms.)

Agree, disagree? What else?

Stymied by all this Circle talk? Here’s a post on How to Set Up Circles in Google Plus, recommending adding your Gmail contacts even before they join.