Facebook Hashtags: Not For Sale!

hashtag-advertising

No sooner did hashtags walk into Facebook than we get told what we can’t do with them: Namely, they are “off limits to marketers.”

They can’t stop us using them, I shouldn’t think, but there is a push for advertisers to jump all over them.

Yet per a related article, “If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising.”

So can we or can’t we? The hashtag sweep isn’t rolled out to everyone yet anyway, so I guess we’ll just wait and see what money they hope to make off us next.

(Pic courtesy of Mashable.)

Facebook With a Side of Twitter

social sharing

 

Mashable reported that functional hashtags are coming to Facebook. This means all the ones your friends use that look kind of silly because they don’t go anywhere will now go somewhere.

I actually thought this wasn’t a bad move. I don’t post the same content on Facebook as I do on Twitter, and certainly wouldn’t post in the same style, but clickable hashtags could be useful. I like them on Pinterest, for example, to help me find more of the same awesome that I’m currently searching.

Is this a smart decision for Facebook, or just an inevitable one? Should these two social streams collide?