No sooner did hashtags walk into Facebook than we get told what we can’t do with them: Namely, they are “off limits to marketers.”
They can’t stop us using them, I shouldn’t think, but there is a push for advertisers to jump all over them.
Yet per a related article, “If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising.”
So can we or can’t we? The hashtag sweep isn’t rolled out to everyone yet anyway, so I guess we’ll just wait and see what money they hope to make off us next.