The Peevish Side of Twitter

“I just unfollowed <@InsertTwitterNameHere> right back. Thanks to #NutshellMail for showing me quitters!”

Wow. I signed up the corporate account for Nutshell Mail from Constant Contact because it can help me manage the often-unwieldy side of Twitter, keeping track of new followers, latest replies and mentions in case I miss something on Hootsuite or Tweetdeck. Whether you’re building a brand for your company or your own social media presence on Twitter, you don’t want anything to slip past you. Plus it’s free!

You also don’t want to be too stingy with your “Following” methodology. You can’t always go by someone’s bio, though no bio at all raises a red flag for me. Keeping the brand integrity in mind, I follow back most of my followers, including those with wholly different interests, because you never know who you can help or who can help you. This also includes the occasional friendly bot.

Along the same lines, I’m equally curious to see who my unfollowers are, because that can potentially help me figure out if I’m doing something wrong.

As my unfollowers are largely consisting of blind cats, the Next Big Thing in Music or those accounts that never tweet but somehow have 7,000 followers, I think I’m doing all right (for now).

But look what happens when NutshellMail gets ahold of your unfollowers: After the person exercises their Twitter rights and unfollows your account, NutshellMail sends you an email with a “Latest Quitters” section. If you’re following one of those quitters, you see a little “unfollow” button under their name. When you click it, you get the message heading this post–all ready to go as a Tweet if you just click one more button.

Really, NutshellMail? Will people think I’m worth following if I send such a nasty little message out in the public eye? I don’t think so. I’ve seen similar messages on other people’s Tweet streams and to be honest, it makes me think a little less of them. It smacks of using social media as a weapon, especially when you’re hiding behind the relative anonymity of an avatar. Answering negativity with negativity can lead to a whole ugly mess, with your brand suffering for it.

So while I’ll continue to use NutshellMail as a free monitoring service, I hope they reconsider their sour grapes messaging.

What do you think? Am I just overreacting in this changing world of social media etiquette, especially when using a free service?

HootSuite’s New Publisher Tab

I fired up HootSuite this morning as I always do and found–a new tab!

Replacing the Pending Tweets column, the new Publisher tab (button?) sits below the Home tab on the left. All of your scheduling now takes place here.

HootSuite claims this is an easier and more effective way to manage your messages. There’s a Calendar in beta for Past Scheduled tweets, an option for RSS Feeds (which I don’t know why, yet), and filters for profiles and team members.

The problem? Maybe I’m just too used to the ease and flexibility of seeing my Pending messages right there with the rest of my core columns–but maybe that’s the point. I do a lot of retweeting–there are a lot of great people out there with great resources to share–and if I’m scheduling tweets to pop off throughout the day, I’m going to be looking for them in my Home Feed on my core page or popping over to my custom keyword tabs. It’s not intuitive for me to set up a tweet and then go off to a tab on the left just to see what time I should tweet it. And if I’m sending a “real time” tweet, I certainly don’t want it to go at the same time a previously scheduled one goes. My memory’s not that good!

ETA: As of June 16, Publisher has active URLs and hashtags in scheduled messages.
The second thing I don’t like is you can’t click on the URLs or hashtags in your “Scheduled” messages in the Publisher tab. Every so often I get paranoid and am compelled to double-check my links. Or I’m not sure if the hashtag I just made up really exists. The old Pending tab let you click on both URLs and hashtags right in the tweet to ease your mind. The new Publisher tab doesn’t. You can, of course, use your mouse to copy and paste the URL in a new tab or window, or open up Twitter Search for the hashtag. Extra steps added to an already busy day.

ETA: As of June 24, the Publisher and Pending stream are now interchangeable.
And perhaps the third thing is we don’t have a choice to keep the Pending tab in lieu of the Publisher.

The whole reason I use HootSuite for my corporate account is not for the set-it-and-forget-it mentality, but so I can schedule informative and hopefully useful tweets to go off during the day while I have to be busy doing other social media/community manager things. This allows me to pop in and out of the Twitter realm and respond to people and have a good time engaging and learning around the automated stuff. Using gives me access to some good free analytics as well. And the one up side so far for Publisher is it updates without me having to refresh the tab.

But I use Tweetdeck for my personal account, and if it weren’t for their lack of built-in analytics, I’d think they were superior for business purposes, and not just because I can still see everything at a glance.

Is the new Publisher tab something that makes sense if you have a lot of people on your account, or multiple accounts? Should I as a sole user give it a fair chance? Or should I grumble my way to Tweetdeck? 🙂

Personal Branding & Social Media: Managing You, Inc.

What’s your online presence saying about you?

Like it or not, your personal brand really isn’t about what YOU say it is—it’s about how others see you. When someone only knows the online you, this can work against you if you’re not aware of how you’re presenting yourself.

Our Twitter #careerchat dove into Personal Branding 101. How do you make sure you’re showing what you want to show? What social media platforms and tools meet your needs?

Key takeaways from the chat:

  • lauragainor: Personal branding is an important step in determining what voice you will have within social media.
  • WriterChanelle: Your personal brand is how you would like to define yourself. The social brand is how you work to define the personal brand.
  • LesleyMWeiss: Easy to get in trouble if you think there’s a separation between social and personal branding–it’s all you!
  • WomensAlly: It is also important to know how to accept failure as part of building your personal brand.
  • MyPath_MP: I think if you’re good at something, it comes through w/o you having to say “Look at me!” Show it, don’t say it.
  • Jill_Perlberg: Ask your spouse or significant other how they explain what you do to others. It’s an eye opener.
  • MidwestPhoto:  Be authentic, be professional. Period. That’s how you keep a good rep.
  • Kblennon: Online rep: Before I do anything I ask myself “Do I want this connected to my name?”  Things on the internet last forever.
  • PaigeHolden: Listen to the people around you so that you can really engage in meaningful conversations.
  • 3D_EXHIBITS: Everyone can always evolve & it’s important to stay consistent, yet relevant.


Here’s the full transcript