One Thing to Realize About Online Communities

A tool doesn’t have to be perfect. It just has to work for you.

Sure, there are annoyances, oversights, nice-to-haves, and need-to-haves in any tool, anywhere.

Things that make you rant to trusted colleagues and start looking at your budget to see what you can pull from where to invest in something new.

But if, for the most part, you’ve got a system that’s serving the needs of your audience, that’s great!

This means that the majority of the time, you’re working with something that does what you need it to do so you can focus on what’s really important: The people in your community.

And if your people don’t notice what the community isn’t doing, that gives you time to figure it out behind the scenes. 🙂



Best Sales Call Ever


The need:

A tool that will measure social media engagement. I know, stunning, right? So, naturally, I took to Twitter to ask.

The response:

Several brand representatives reached out to me. I just now got off the phone with one of them.

The results:

Within two minutes, the brand rep figured out that their tool didn’t (yet) have what I wanted to the granular depth that I needed.

Why this was so great:

He didn’t try to sell it to me anyway. Instead, we finished up our already pleasant conversation and signed off with what I hope were mutual feelings of respect.

Ironically, that Miracle on 34th St principle combined with a great brand rep (thanks, Ron!) makes me wish I could do business with them. I will certainly keep them in mind for future needs.

In the meantime, let me point you to them: uberVU. Check them out for brand insights, monitoring, and listening.