Per their Facebook status update: “Our latest Klout Star, Alister Cameron, says ‘take the time to be personal. Engage the little people. Be kind. Listen.'”
The “little people?” Is that me? You? The person you used to get to the person you actually wanted on your blog or Twitter account? The person who faithfully comments but isn’t an “established” anything?
Here’s the quote in context in response to this question: What advice do you have for someone who wants to take their online presence to the next level?
“Firstly, obsess more about your customer/reader/follower than your product/blog/content. One thing I wrote many years ago hit a nerve and I’m proud of it. It’s in reference to blogging, but it applies to everything online. I said at the time, ‘The real reason why nobody reads your blog is this: massively successful blogging is about establishing and maintaining mutually beneficial relationships. It’s all about who you know.’ So take the time to be personal. Engage the little people. Be kind. Listen.”
I agree about nurturing relationships, and I think I know what Alister means when he says “Engage the little people.” It’s about not ignoring people who aren’t considered big name stars in your particular niche. Be the one who reaches out, the one who always thanks everyone who bothers to stop by your blog, the one who remembers.
I just wish he’d found another way to say it. None of us want to think of ourselves as “the little people” in any part of the social media world when we’ve got something to say–and we’ve all got something to say. We may not have 300,000 Twitter followers or first page Google ranking, but it doesn’t mean what we say isn’t valid, whether we’ve got our own blog or are commenting on someone else’s.
And really, who decides what makes someone a big name star? At what point do we graduate into “big people” status? Who calls that shot? Is my worth solely determined by amount of attention?
For all I know, this is a tree-falls-in-the-forest argument, and what I’m saying is exactly what Alister said “hit a nerve” years ago. That’s fine. Just while you’re patting yourself on the back for engaging with us, big name stars, don’t call us “little people.”
None of the people I interact with are. They’re all pretty darn special to me.